It’s good to see that the Mattel Hot Wheels brand is experimenting more and more in guerrilla style stunts globally. With such a fun brand the potential for creative expression is endless.

Ogilvy agency & Mather Bogota have been approached to create some unique campaigns for the brand as they are now marketing Hot Wheels to a much more older demographic.

The Ogilvy agency & Mather Bogota had the idea to create an optical illusion. By imagining a false loop, the motorway gives the illusion to be part of a circuit, bringing a little imagination in the landscape.


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